The Brief
When Virgin Active changed its brand mission, it needed a change in brand guidelines to match.
I was tasked with finding a simple visual language that showed the quality, inclusivity, variety and inspiration that was central to its mission.
Through a crafted visual language and a focus on people, I led a project that brought the brand to life and was easily used by all working on the brand.
At Virgin Active, we set ourselves apart from our competitors by offering a lighter and more dynamic approach to long term health, wellness and happiness.
Our identity aims to dramatise our purpose whilst communicating the variety and value that we offer and is an expression of our brand framework.
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