In Club. At Home. Outdoors. And now on TV.
From 1 May, up to 3.7 million Virgin Media customers will have access to Grid Training, Yoga, Pilates, Boxing and Barre workouts through their televisions.
Creating a content strategy
My responsibility was to work with the health and fitness experts to craft a strategy that would last the length of the lockdowns and keep people coming back to Virgin Media for exercise.
A work out for every body
Our content had to speak to everyone.
Whether they were already gym goers or just starting out.
Creating easily accessible, encouraging content was key.
On home turf
The content was optimised for TV - where people would access it most. With bigger screens and a more intimate setting everything from production to marketing was tailored to match.
Building the studio
Our first videos were filmed on a webcam. Within three weeks, I worked with an agency to redesign the set, update and install modular lighting and start filming with a three-feed Sony FX6 set-up.
I upskilled our people, helped hire new staff and contributed to turning a disused office into a professional filming studio.
